Media Law
Deepfakes and Digital Personas: Protecting Talent in the AI Era
Oct 23, 2025
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8 MIN
In an era where a talent's voice and likeness can be perfectly synthesized, 'Right of Publicity' has become the most valuable IP asset in the entertainment industry.
The Synthetic Talent Trap
Standard talent contracts rarely account for generative AI training rights. We are seeing a new wave of litigation where legacy contracts are being tested against AI replication.
Strategic Key Takeaways
Publicity rights must be separated from standard service agreements.
Generative AI training is the new frontier of royalty negotiation.
Digital provenance is the only defense against deepfake saturation.
